Clothing has evolved from a practical need for protection to a tool for self-expression. Today’s choices are dictated by our daily activities and our personal objectives. Whether running a marathon or presenting an idea in a business meeting, what we wear can be a factor in achieving our goals.

First impressions can be important to us (think job interview) and often others make decisions about us within seconds of an encounter. The combination of colour, body type styling and fit, all play into the psychology of personal style and confidence. Whether choosing a minimal capsule wardrobe or filling a dressing room, today’s decisions about the clothes we purchase must be increasingly thoughtful with respect to fabric, ethical production and sustainability.

Whether you find fashion a chore or a passion, I would like to remind you to say “I’m fabulous!” as you do your mirror check before leaving home each day.